Erroca is one of Israel’s leading eyewear brands, with a national retail footprint and a category position built on fashion-forward design rather than utility. We held the creative side of the brand across photoshoots, campaigns, and the content output that ran in between.

We built a content system that moved between studio product imagery and lifestyle photography that put the frames on the people they were made for. Editorial-style shoots gave the frames a context. Product imagery let the design carry itself. Together they gave the brand a recognizable look across the campaigns, the social channels, and the digital activations.

What the brand needed to project was not eyewear’s usual register. It needed to feel current, urban, and dressable. The visual system carried that posture across the channels Erroca needed to live on, in a category that doesn’t always know what to do with itself.