When Israel’s iconic ice cream chain Golda introduced Pink Golda, a new brand created to capture a younger, style-driven audience, the challenge was to build a fresh identity while staying true to the parent brand’s legacy.

We developed a playful, trend-forward visual world that combined bold pink tones, youthful typography, and social-first storytelling. The result was a launch that instantly stood out, resonating with a new generation of consumers while expanding Golda’s cultural relevance beyond the scoop.