Allin Cheesecake & Raspberry
Product Launch
Allin Cheesecake & Raspberry
Product Launch
Allin Cheesecake & Raspberry Product Launch
Allin Cheesecake & Raspberry
Product Launch
Allin Cheesecake & Raspberry
Product Launch
Allin Cheesecake & Raspberry
Product Launch
Allin Cheesecake & Raspberry
Product Launch
The Raspberry & Cheesecake protein bar is part of the Extra Soft series – Israel’s market leader in the protein snack category.
The Raspberry & Cheesecake protein bar is part of the Extra Soft series – Israel’s market leader in the protein snack category.
The Raspberry & Cheesecake protein bar is part of the Extra Soft series – Israel’s market leader in the protein snack category.
The Raspberry & Cheesecake protein bar is part of the Extra Soft series – Israel’s market leader in the protein snack category.
The Raspberry & Cheesecake protein bar is part of the Extra Soft series – Israel’s market leader in the protein snack category.
The Raspberry & Cheesecake protein bar is part of the Extra Soft series – Israel’s market leader in the protein snack category.
The Raspberry & Cheesecake protein bar is part of the Extra Soft series – Israel’s market leader in the protein snack category.
As the country was emerging from months of war, it was the perfect moment to launch a positive and creative campaign around a bold new flavor.
As the country was emerging from months of war, it was the perfect moment to launch a positive and creative campaign around a bold new flavor.
As the country was emerging from months of war, it was the perfect moment to launch a positive and creative campaign around a bold new flavor.
As the country was emerging from months of war, it was the perfect moment to launch a positive and creative campaign around a bold new flavor.
As the country was emerging from months of war, it was the perfect moment to launch a positive and creative campaign around a bold new flavor.
As the country was emerging from months of war, it was the perfect moment to launch a positive and creative campaign around a bold new flavor.
As the country was emerging from months of war, it was the perfect moment to launch a positive and creative campaign around a bold new flavor.
A taste that feels fresh, indulgent, and unlike anything else in the market.
A taste that feels fresh, indulgent, and unlike anything else in the market.
A taste that feels fresh, indulgent, and unlike anything else in the market.
A taste that feels fresh, indulgent, and unlike anything else in the market.
A taste that feels fresh, indulgent, and unlike anything else in the market.
A taste that feels fresh, indulgent, and unlike anything else in the market.
A taste that feels fresh, indulgent, and unlike anything else in the market.
The challenge was clear: How do we introduce the Raspberry & Cheesecake bar as more than just another flavor?
The challenge was clear: How do we introduce the Raspberry & Cheesecake bar as more than just another flavor?
The challenge was clear: How do we introduce the Raspberry & Cheesecake bar as more than just another flavor?
The challenge was clear: How do we introduce the Raspberry & Cheesecake bar as more than just another flavor?
The challenge was clear: How do we introduce the Raspberry & Cheesecake bar as more than just another flavor?
The challenge was clear: How do we introduce the Raspberry & Cheesecake bar as more than just another flavor?
The challenge was clear: How do we introduce the Raspberry & Cheesecake bar as more than just another flavor?
Campaign Roadmap
Campaign Roadmap
Campaign Roadmap
Campaign Roadmap
Campaign Roadmap
Campaign Roadmap
Campaign Roadmap
01
01
01
01
01
01
01
Teasers
Teasers
Teasers
Teasers
Teasers
Teasers
Teasers
02
02
02
02
02
02
02
Kickoff
Kickoff
Kickoff
Kickoff
Kickoff
Kickoff
Kickoff
03
03
03
03
03
03
03
Elevation
Elevation
Elevation
Elevation
Elevation
Elevation
Elevation
04
04
04
04
04
04
04
Catharsis
Catharsis
Catharsis
Catharsis
Catharsis
Catharsis
Catharsis
[01]
[01]
[01]
[01]
[01]
[01]
Teasers
Teasers
Teasers
Teasers
Teasers
Teasers
Teasers
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
To spark curiosity among our followers & new audiences and build anticipation for the launch of the new flavor.
To spark curiosity among our followers & new audiences and build anticipation for the launch of the new flavor.
To spark curiosity among our followers & new audiences and build anticipation for the launch of the new flavor.
To spark curiosity among our followers & new audiences and build anticipation for the launch of the new flavor.
To spark curiosity among our followers & new audiences and build anticipation for the launch of the new flavor.
To spark curiosity among our followers & new audiences and build anticipation for the launch of the new flavor.
To spark curiosity among our followers & new audiences and build anticipation for the launch of the new flavor.
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
PR Package
PR Package
PR Package
PR Package
PR Package
PR Package
PR Package
UGC Videos
UGC Videos
UGC Videos
UGC Videos
UGC Videos
UGC Videos
UGC Videos
Customer Giveaways
Customer Giveaways
Customer Giveaways
Customer Giveaways
Customer Giveaways
Customer Giveaways
Customer Giveaways
As part of the launch campaign, we created a special PR package that was sent to our brand ambassadors and key influencers we collaborate with.
The package was designed to deliver a multi-sensory brand experience: (1) The new Raspberry & Cheesecake flavor (2) Exclusive brand merchandise.
By combining thoughtful design with authentic storytelling, the PR box generated organic buzz, strengthened our ambassadors’ connection to the brand, and amplified the campaign message across social platforms.
As part of the launch campaign, we created a special PR package that was sent to our brand ambassadors and key influencers we collaborate with.
The package was designed to deliver a multi-sensory brand experience: (1) The new Raspberry & Cheesecake flavor (2) Exclusive brand merchandise.
By combining thoughtful design with authentic storytelling, the PR box generated organic buzz, strengthened our ambassadors’ connection to the brand, and amplified the campaign message across social platforms.
As part of the launch campaign, we created a special PR package that was sent to our brand ambassadors and key influencers we collaborate with.
The package was designed to deliver a multi-sensory brand experience: (1) The new Raspberry & Cheesecake flavor (2) Exclusive brand merchandise.
By combining thoughtful design with authentic storytelling, the PR box generated organic buzz, strengthened our ambassadors’ connection to the brand, and amplified the campaign message across social platforms.
As part of the launch campaign, we created a special PR package that was sent to our brand ambassadors and key influencers we collaborate with.
The package was designed to deliver a multi-sensory brand experience: (1) The new Raspberry & Cheesecake flavor (2) Exclusive brand merchandise.
By combining thoughtful design with authentic storytelling, the PR box generated organic buzz, strengthened our ambassadors’ connection to the brand, and amplified the campaign message across social platforms.
As part of the launch campaign, we created a special PR package that was sent to our brand ambassadors and key influencers we collaborate with.
The package was designed to deliver a multi-sensory brand experience: (1) The new Raspberry & Cheesecake flavor (2) Exclusive brand merchandise.
By combining thoughtful design with authentic storytelling, the PR box generated organic buzz, strengthened our ambassadors’ connection to the brand, and amplified the campaign message across social platforms.
As part of the launch campaign, we created a special PR package that was sent to our brand ambassadors and key influencers we collaborate with.
The package was designed to deliver a multi-sensory brand experience: (1) The new Raspberry & Cheesecake flavor (2) Exclusive brand merchandise.
By combining thoughtful design with authentic storytelling, the PR box generated organic buzz, strengthened our ambassadors’ connection to the brand, and amplified the campaign message across social platforms.
As part of the launch campaign, we created a special PR package that was sent to our brand ambassadors and key influencers we collaborate with.
The package was designed to deliver a multi-sensory brand experience: (1) The new Raspberry & Cheesecake flavor (2) Exclusive brand merchandise.
By combining thoughtful design with authentic storytelling, the PR box generated organic buzz, strengthened our ambassadors’ connection to the brand, and amplified the campaign message across social platforms.
[02]
[02]
[02]
[02]
[02]
[02]
Kickoff
Kickoff
Kickoff
Kickoff
Kickoff
Kickoff
Kickoff
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
Strengthen the flavor’s presence and trigger awareness and desire to try.
Strengthen the flavor’s presence and trigger awareness and desire to try.
Strengthen the flavor’s presence and trigger awareness and desire to try.
Strengthen the flavor’s presence and trigger awareness and desire to try.
Strengthen the flavor’s presence and trigger awareness and desire to try.
Strengthen the flavor’s presence and trigger awareness and desire to try.
Strengthen the flavor’s presence and trigger awareness and desire to try.
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
Video
Video
Video
Video
Video
Video
Video
Static Imagery
Static Imagery
Static Imagery
Static Imagery
Static Imagery
Static Imagery
Static Imagery
OOH & Digital Placements
OOH & Digital Placements
OOH & Digital Placements
OOH & Digital Placements
OOH & Digital Placements
OOH & Digital Placements
OOH & Digital Placements
UGC
UGC
UGC
UGC
UGC
UGC
UGC
[03]
[03]
[03]
[03]
[03]
[03]
[03]
Elevation
Elevation
Elevation
Elevation
Elevation
Elevation
Elevation
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
Celebrating a brand collaboration while boosting inspiration, leveraging influencer collaborations to connect with new audiences.
Celebrating a brand collaboration while boosting inspiration, leveraging influencer collaborations to connect with new audiences.
Celebrating a brand collaboration while boosting inspiration, leveraging influencer collaborations to connect with new audiences.
Celebrating a brand collaboration while boosting inspiration, leveraging influencer collaborations to connect with new audiences.
Celebrating a brand collaboration while boosting inspiration, leveraging influencer collaborations to connect with new audiences.
Celebrating a brand collaboration while boosting inspiration, leveraging influencer collaborations to connect with new audiences.
Celebrating a brand collaboration while boosting inspiration, leveraging influencer collaborations to connect with new audiences.
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
Video
Video
Video
Video
Video
Video
Video
Influencers
Influencers
Influencers
Influencers
Influencers
Influencers
Influencers
To inspire and connect on a deeper level, we produced a hero video featuring Noa Selimhodzic, a player for Israel’s national football team, currently playing professionally in Germany.
In the video, Noa shares her personal journey through a powerful voiceover - talking about challenges, ambition, and resilience - while naturally integrating the new Raspberry & Cheesecake bar into her story.
This approach positioned Allin not just as a protein bar, but as a companion for real journeys, blending athletic credibility with emotional authenticity.
To inspire and connect on a deeper level, we produced a hero video featuring Noa Selimhodzic, a player for Israel’s national football team, currently playing professionally in Germany.
In the video, Noa shares her personal journey through a powerful voiceover - talking about challenges, ambition, and resilience - while naturally integrating the new Raspberry & Cheesecake bar into her story.
This approach positioned Allin not just as a protein bar, but as a companion for real journeys, blending athletic credibility with emotional authenticity.
To inspire and connect on a deeper level, we produced a hero video featuring Noa Selimhodzic, a player for Israel’s national football team, currently playing professionally in Germany.
In the video, Noa shares her personal journey through a powerful voiceover - alking about challenges, ambition, and resilience - while naturally integrating the new Raspberry & Cheesecake bar into her story.
This approach positioned Allin not just as a protein bar, but as a companion for real journeys, blending athletic credibility with emotional authenticity.
To inspire and connect on a deeper level, we produced a hero video featuring Noa Selimhodzic, a player for Israel’s national football team, currently playing professionally in Germany.
In the video, Noa shares her personal journey through a powerful voiceover - talking about challenges, ambition, and resilience - while naturally integrating the new Raspberry & Cheesecake bar into her story.
This approach positioned Allin not just as a protein bar, but as a companion for real journeys, blending athletic credibility with emotional authenticity.
To inspire and connect on a deeper level, we produced a hero video featuring Noa Selimhodzic, a player for Israel’s national football team, currently playing professionally in Germany.
In the video, Noa shares her personal journey through a powerful voiceover - talking about challenges, ambition, and resilience - while naturally integrating the new Raspberry & Cheesecake bar into her story.
This approach positioned Allin not just as a protein bar, but as a companion for real journeys, blending athletic credibility with emotional authenticity.
To inspire and connect on a deeper level, we produced a hero video featuring Noa Selimhodzic, a player for Israel’s national football team, currently playing professionally in Germany.
In the video, Noa shares her personal journey through a powerful voiceover - talking about challenges, ambition, and resilience - while naturally integrating the new Raspberry & Cheesecake bar into her story.
This approach positioned Allin not just as a protein bar, but as a companion for real journeys, blending athletic credibility with emotional authenticity.
To inspire and connect on a deeper level, we produced a hero video featuring Noa Selimhodzic, a player for Israel’s national football team, currently playing professionally in Germany.
In the video, Noa shares her personal journey through a powerful voiceover - alking about challenges, ambition, and resilience - while naturally integrating the new Raspberry & Cheesecake bar into her story.
This approach positioned Allin not just as a protein bar, but as a companion for real journeys, blending athletic credibility with emotional authenticity.
@yonikul
@yonikul
@yonikul
@yonikul
@yonikul
@yonikul
@michalpras
@michalpras
@michalpras
@michalpras
@michalpras
@michalpras
@mishelpru
@mishelpru
@mishelpru
@mishelpru
@mishelpru
@mishelpru
@dortaub
@dortaub
@dortaub
@dortaub
@dortaub
@dortaub
@little_miss_foodie
@little_miss_foodie
@little_miss_foodie
@little_miss_foodie
@little_miss_foodie
@little_miss_foodie
@yonikul
@dortaub
@mishelpru
@michalpras
@little_miss_foodie
@yonikul
@dortaub
@mishelpru
@michalpras
@little_miss_foodie
@yonikul
@dortaub
@mishelpru
@michalpras
@little_miss_foodie
@yonikul
@dortaub
@mishelpru
@michalpras
@little_miss_foodie
[04]
[04]
[04]
[04]
[04]
[04]
[04]
Catharsis
Catharsis
Catharsis
Catharsis
Catharsis
Catharsis
Catharsis
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
OBJECTIVE
Conclude the campaign with a physical brand activation- The Allin summer tour.
We travelled the streets of Tel-Aviv with our custom-designed van – creating buzz and
marking the official launch.
Conclude the campaign with a physical brand activation- The Allin summer tour.
We travelled the streets of Tel-Aviv with our custom-designed van – creating buzz and
marking the official launch.
Conclude the campaign with a physical brand activation- The Allin summer tour. We travelled the streets of Tel-Aviv with our custom-designed van – creating buzz and marking the official launch.
Conclude the campaign with a physical brand activation- The Allin summer tour.
We travelled the streets of Tel-Aviv with our custom-designed van – creating buzz and
marking the official launch.
Conclude the campaign with a physical brand activation- The Allin summer tour. We travelled the streets of Tel-Aviv with our custom-designed van – creating buzz and marking the official launch.
Conclude the campaign with a physical brand activation- The Allin summer tour.
We travelled the streets of Tel-Aviv with our custom-designed van – creating buzz and
marking the official launch.
Conclude the campaign with a physical brand activation- The Allin summer tour. We travelled the streets of Tel-Aviv with our custom-designed van – creating buzz and marking the official launch.
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
CREATIVE TOOLS
Brand Activation
Brand Activation
Brand Activation
Brand Activation
Brand Activation
Brand Activation
Brand Activation
Budget Allocation
Budget Allocation
Budget Allocation
Budget Allocation
Budget Allocation
Budget Allocation
Budget Allocation
Results
Results
Results
Results
Results
Results
Results
Record-breaking market share
Record-breaking market share
Record-breaking market share
Record-breaking market share
Record-breaking market share
Record-breaking market share
Record-breaking market share
In terms of brand awareness, we surpassed the annual targets
In terms of brand awareness, we surpassed the annual targets
In terms of brand awareness, we surpassed the annual targets
In terms of brand awareness, we surpassed the annual targets
In terms of brand awareness, we surpassed the annual targets
In terms of brand awareness, we surpassed the annual targets
In terms of brand awareness, we surpassed the annual targets
TOP OF MIND
TOP OF MIND
TOP OF MIND
TOP OF MIND
TOP OF MIND
TOP OF MIND
TOP OF MIND
AIDED AWARENESS
AIDED AWARENESS
AIDED AWARENESS
AIDED AWARENESS
AIDED AWARENESS
AIDED AWARENESS
AIDED AWARENESS
UNADIED AWARENESS
UNADIED AWARENESS
UNADIED AWARENESS
UNADIED AWARENESS
UNADIED AWARENESS
UNADIED AWARENESS
UNADIED AWARENESS
Research Findings (Geocartography Knowledge Group, July 2025)
Research Findings (Geocartography Knowledge Group, July 2025)
Research Findings (Geocartography Knowledge Group, July 2025)
Research Findings (Geocartography Knowledge Group, July 2025)
Research Findings (Geocartography Knowledge Group, July 2025)
Research Findings (Geocartography Knowledge Group, July 2025)
Research Findings (Geocartography Knowledge Group, July 2025)
FEB 25
FEB 25
FEB 25
FEB 25
FEB 25
FEB 25
FEB 25
YEARLY GOAL
YEARLY GOAL
YEARLY GOAL
YEARLY GOAL
YEARLY GOAL
YEARLY GOAL
YEARLY GOAL
JULY {POST CAMPAIGN}
JULY {POST CAMPAIGN}
JULY {POST CAMPAIGN}
JULY {POST CAMPAIGN}
JULY {POST CAMPAIGN}
JULY {POST CAMPAIGN}
JULY {POST CAMPAIGN}
We achieved a significant boost in brand perception within our target audience
We achieved a significant boost in brand perception within our target audience
We achieved a significant boost in brand perception within our target audience
We achieved a significant boost in brand perception within our target audience
We achieved a significant boost in brand perception within our target audience
We achieved a significant boost in brand perception within our target audience
We achieved a significant boost in brand perception within our target audience
Research Findings (Geocartography Knowledge Group, July 2025)
Research Findings (Geocartography Knowledge Group, July 2025)
Research Findings (Geocartography Knowledge Group, July 2025)
Research Findings (Geocartography Knowledge Group, July 2025)
Research Findings (Geocartography Knowledge Group, July 2025)
63%
63%
63%
63%
63%
63%
63%
Were exposed to the campaign
Were exposed to the campaign
Were exposed to the campaign
Were exposed to the campaign
Were exposed to the campaign
Were exposed to the campaign
Were exposed to the campaign
71%
71%
71%
71%
71%
71%
71%
Of those exposed said the campaign appealed to them
Of those exposed said the campaign appealed to them
Of those exposed said the campaign appealed to them
Of those exposed said the campaign appealed to them
Of those exposed said the campaign appealed to them
Of those exposed said the campaign appealed to them
Of those exposed said the campaign appealed to them
Digital Media Results
Digital Media Results
Digital Media Results
Digital Media Results
Digital Media Results
30,285,562
30,285,562
30,285,562
30,285,562
30,285,562
30,285,562
30,285,562
Exposures
Exposures
Exposures
Exposures
Exposures
Exposures
Exposures
3,863,080
3,863,080
3,863,080
3,863,080
3,863,080
3,863,080
3,863,080
Views
Views
Views
Views
Views
Views
Views
100,451
100,451
100,451
100,451
100,451
100,451
100,451
Clicks
Clicks
Clicks
Clicks
Clicks
Clicks
Clicks
“In just nine months, The team at Avira helped us bring our vision to life, embedding the strategy and positioning Allin as a leading lifestyle brand. I truly value their creativity, talent, and dedication, and I’m proud of what we’ve achieved together.”
“In just nine months, The team at Avira helped us bring our vision to life, embedding the strategy and positioning Allin as a leading lifestyle brand. I truly value their creativity, talent, and dedication, and I’m proud of what we’ve achieved together.”
“In just nine months, The team at Avira helped us bring our vision to life, embedding the strategy and positioning Allin as a leading lifestyle brand. I truly value their creativity, talent, and dedication, and I’m proud of what we’ve achieved together.”
“In just nine months, The team at Avira helped us bring our vision to life, embedding the strategy and positioning Allin as a leading lifestyle brand. I truly value their creativity, talent, and dedication, and I’m proud of what we’ve achieved together.”
“In just nine months, The team at Avira helped us bring our vision to life, embedding the strategy and positioning Allin as a leading lifestyle brand. I truly value their creativity, talent, and dedication, and I’m proud of what we’ve achieved together.”
“In just nine months, The team at Avira helped us bring our vision to life, embedding the strategy and positioning Allin as a leading lifestyle brand. I truly value their creativity, talent, and dedication, and I’m proud of what we’ve achieved together.”
“In just nine months, The team at Avira helped us bring our vision to life, embedding the strategy and positioning Allin as a leading lifestyle brand. I truly value their creativity, talent, and dedication, and I’m proud of what we’ve achieved together.”
Bar Uval
Bar Uval
Bar Uval
Bar Uval
Bar Uval
Bar Uval
Bar Uval
VP Marketing, Meditrend
VP Marketing, Meditrend
VP Marketing, Meditrend
VP Marketing, Meditrend
VP Marketing, Meditrend
VP Marketing, Meditrend
VP Marketing, Meditrend
