Sodastream is an Israeli lifestyle brand with a global business, and the work we did sat across both sides of that. We produced campaign content, product launches, and seasonal work that traveled between the local audience and the international one.

The brief was rarely the same twice. Local pushes leaned into Israeli culture and language. Global work had to translate without losing the brand's confidence. We sat across both, which let us keep a consistent voice through campaigns that often had to behave very differently depending on the market they were aimed at.