Daphne Skin is a hand-made, superfood-based skincare brand with a clear personality and a product line centered on joy and craft. The brand it had when we met didn't match the product. The personality was there. The identity wasn't carrying it.

So this was a rebrand, not a tidy-up. The brief came from us as much as from the client: take a brand we believed in and rework it across the entire surface, from logo and packaging to web and photography, while keeping the values that made it worth caring about in the first place: happy, handmade, superfood-led.

What the new identity gave Daphne was the ability to execute. The brand could ship a new product, launch a campaign, refresh a season, or open a new channel without reinventing its design language each time. Daphne finally looked like what it had always been.