Samsung came to us as their creative supplier in the Israeli market. The work covered new product launches, ongoing social and campaign output, and a series of brand collaborations.

The most visible of those collaborations paired Samsung with Golda, Israel's leading ice cream chain, to launch a limited-edition Galaxy-flavored ice cream. The campaign ran across both brands' channels and pulled in audiences neither would have reached on its own.

The output spanned tablet launches, ice cream collaborations, social and campaign content, and a steady cadence of work that kept the local brand voice in step with both the global one and the Israeli audience. Across all of it, the goal was the same: take a global brand and let it speak Israeli without losing its accent.