Mayven is an Israeli wellness brand with a portfolio that spans daily supplements, women's health, cosmetics and lifestyle wellness products. We held the creative side of the brand from product launches through to ongoing campaign output in Israel and during the U.S market entry.

The brief never changed shape. Mayven is a fun, lifestyle-first brand in a category that usually sounds clinical, and every piece of work had to make that personality stronger. Each launch, shoot, and campaign was another chance to push it further: more color, more character, more of the life around the product and less of the lab behind it. The supplements did the science. The brand did the living.

The relationship covered photoshoots, content, video, social media management, UGC, performance ads, lifestyle photography, and website design. Each piece was built inside the same system so the brand stayed continuous across surfaces, even as the product line and the markets expanded.