Meta partnered with us across multiple direct response campaigns, where Avira held the creative and Meta brought the platform expertise and the performance optimization. The work covered a range of advertisers and product categories, all built for measurable response.

The brief on every campaign was the same in shape: design creative that converts at scale on Meta's platforms while still belonging to the brand it represents. That meant separating two jobs we sometimes blend on other work. The brand voice had to stay. The performance had to lead. Neither could win at the expense of the other.

We built work optimized for the way attention actually behaves on Meta's surfaces, with motion explainers, studio-produced ad sets, and product-led creative that could be iterated against performance data without losing the visual identity of the brand. Each round of creative was a small testbed for what was working and what wasn't, and the work that survived made it to scale.